Direct to Home (DTH) television can be accessed now with a DVD player. For the first time in the country, D2H, the DTH service from the Videocon Group, is offering DTH via three alternate platforms to the traditional connections — by DTH-enabled satellite DVD, DTH-enabled LCD TV, and DTH-enabled TV sets as per report by Business Standard.
The Videocon company recently rolled out its DTH services and hopes to corner at least two million subscribers by offering differentiated services, says Anil Khera, CEO. The D2H DTH brand is the sixth private DTH player in the market, that recently crossed 16 million subscribers.
“Our research shows that consumers owning TV sets also have a DVD player, a cable or a DTH box, all packed one above the other due to space constraint. Through Videocon TH-enabled DVD player, a consumer can not only access the DTH service, but can also watch movies on DVD,” says Khera.
Industry estimates suggest there are 45-50 million homes in India that currently own a DVD player and the size of the business is estimated to be around Rs 900 crore. “A DVD player that can access a DTH service, too, will only boost the DVD market,” says a senior executive of a leading movie rental company.
The D2H DTH has set a target of acquiring at least two million subscribers within a year through its various offerings. It has outlined an annual spending of around Rs 1,000 crore for this purpose, sources say.
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